C10 ENTHUSIASTS ALL OVER CALIFORNIA AND NEIGHBORING STATES GATHER TOGETHER FOR AN INTERVENTION.
The Chevrolet C10 has been the coveted classic truck for many decades and the love for it doesn’t seem to be slowing down anytime soon. Enthusiasts love it so much that some would say that it’s become some sort of an addiction. Sometimes to help cope with such fixations, an intervention takes place. And that’s exactly what Tony Ortega, president of C10 Club Sacramento and Carlos Vidales of Dropped Lower had in mind when they decided to host the inaugural C10 Intervention back in 2018. For the third year in a row, the event was held at the Gold Country Fairgrounds & Event Center in Auburn, CA – a small city in Northern California with an old backcountry vibe that was quite befitting for the large amount of C10s that flooded the surrounding area.
Early in the morning before the sunrise, we drove to the venue to set up our booth. With the three of us, setup didn’t take that long and before we knew it, Team United Pacific were ready for C10 Intervention. With the wildfires happening in the distance, the color of the sky looked like it was on fire too. As soon as the clock struck 9:00 AM, the show opened to the public and it was off to the races.
C10 enthusiasts and fans locally and from afar began to enter the show to check out all the cool classic truck builds that filled the venue. From what we had gathered, about 400 or so owners registered to show off their beloved C10 (admit to their addiction). From all generations coming in all different colors and tuning styles, it was very evident that the love and support for the C10 is as strong as ever.
Being that it was still summer, temperatures at the show were definitely in the 100s, but there was a slight curveball - humidity. For some odd reason, humidity was quite high that day which made the heat feel that much more intense. No matter the case, the show was a huge success! It was great to see all the C10 enthusiasts and familiar faces come by our booth to say hi and have a chat about classic trucks and our products like our LED lighting. Lots of people also appreciated us driving our C10 up for the show as well.
Despite a global pandemic and the wildfires happening nearby at the time, C10 Intervention proved that it’s very much possible to hold an automotive event successfully in an organized and safe environment and manner. We can’t wait for next year’s event!
Next stop: Dino’s Git Down here we come!